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GAMING INDUSTRY THOUGHTS

From wild frontier to professional operations, online gaming has changed since birth in the mid-90’s. It grows by leaps & bounds even with regulatory pressures and advertising restrictions being placed on it.

As the English language markets mature, competition has broadened to a new battleground - market share. While virgin player acquisition is still growing, retaining players and/or capturing competitors’ players is now the primary activity of marketers.

Innovation by gaming operators will be the main factor in stemming player churn from casino to casino, poker room to poker room. An opportunity for new market entrants still exists because of weak loyalty by many players to any one establishment.

The greatest source of revenues over the next 5 years will be in Asia, Western Europe and Latin America, with projections of 300-500% growth. The importance of attacking global markets cannot be overstated.

As the industry matures and regulatory issues settle, it's only a matter of time before established land-based brands such as Mirage, Trump and Harrah’s jump completely into the pool. Smart operators should look to prepare themselves for acquisition, as an already existing interactive network is a fine way for the land brands to make a big splash.
Are you embarking on a new venture? Are you currently operating but not seeing the results you imagined or expected?

Let freshplay help - we jump in when the need for a high-skill team experienced in the interactive gaming industry is required.

freshplay aims to help new and mature companies make critical choices and decisive improvements in their direction & performance by sparking breakthrough ideas that drive value and create competitive advantages.

We work with clients to convert insights into strategies, then assist at any level of implementation that’s required & desired.

Simply put, we get our hands in the engine, get you off the ground and help you fly higher than ever before.

Start working with us today
Consulting Services

Business Development: For new companies entering interactive gaming, freshplay can assist in creating unique business plans tailored to your passions and industry opportunities. We can define the scope of your business, identify the competitive advantages, and outline your product differentiators that will give you every opportunity to be successful.

Business Analysis: For both new and established companies, freshplay can bring a fresh perspective to your operations, sparking breakthrough ideas that will help you achieve bigger goals.

Systems Evaluation: With knowledge of the entire interactive gaming industry across the web, mobile and iTV markets, freshplay can recommend and advise on best-of-breed suppliers for every facet of your gaming operation.

Project Management: freshplay can oversee all aspects of integrating a gaming solution or a new content initiative, delivering high-quality projects on time and on budget.
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